Influencer marketing has become really popular now. Almost every brand, whether it is small or large, is considering influencer marketing for promoting its brand and products. It has become an immense part of digital marketing campaigns for many companies.
With the increasing number of influencer marketing, experts are assuming that by the end of 2022, the influencer marketing industry will become a $16.4 billion industry. In case you are thinking of utilizing its potential, Instagram is the best platform for that.
7 Influencer Marketing Mistakes To Avoid On Instagram In 2022
If you are opting for influencer marketing for the first time, there is a high chance that you can make a number of mistakes. The industry is still growing, so the resources in order to learn influencer marketing are really less.
You might have the basic idea, but that will not be enough in order to get the best ROI of influencer marketing. That is why, by eliminating the mistakes, you can improve your chances of success. Now, let’s have a look at the mistakes you need to avoid while doing influencer marketing on Instagram.
Mistake 1: Collaborating Only On The Basis Of Follower Count
Obviously, you will want the best influencer on Instagram for running an influencer marketing campaign. It is the easiest way to get more likes on instagram. But it will only offer the best result when you choose an influencer who is suitable for your business or brand.
Only looking at the number of followers is not at all enough here. You also need to consider a lot of factors like;
- Niche.
- Reach.
- Engagement rate.
- Voice.
Mistake 2: Continuing The Age-Old Content Strategies
Influencer marketing is a lot about content. After all, it is the content that is going to represent your products and brands. Only sticking to the age-old content strategy can not help you here. You need to evolve a lot.
Along with using the usual photo and video content, you also need to come up with new content ideas like Instagram reels, IFTV videos, behind the scene videos, and a lot more.
Mistake 3: Limiting Influencer’s Creativity With Extra Detailed Campaign Briefs
Yes, you obviously need to represent your products and brands, but that does not mean the posts will be only related to the buzz of the product and your brand. This way, you are actually limiting the creativity of the influencers.
They are influencers for some obvious reasons. So, do not get overly detailed about the brief and let the influencers do their work for you. Trust their capabilities.
Mistake 4: Blindly Following The Competitors
Competitor analysis is really crucial for any type of marketing strategy. Especially when it comes to influencer marketing, by following your competitors, you can work with the same influencers and target the same group of audiences they are targeting.
Here, you need to consider your goals and ambitions. The moto behind influencer marketing can be only increasing sales for your competitor, but for you, it might be about increasing the overall brand value. So, always create your own plan.
Mistake 5: Only Measuring The Metrics And Noy Analysing Them
Now come to the result part. After running every single campaign, you need to check out the results. The same goes for influencer marketing as well. However, only checking the metrics and seeing the number will not help you.
Along with checking the metrics, you also need to analyze them properly. Only then will you be able to determine the effectiveness of the campaign and strategies and make the necessary changes.
Mistake 6: Curating Too Sales Posts
Yes, you are doing everything to get more sales and earn more. At the same time, you also should remember that in order to increase sales on a long-term basis, you need to offer your customers or audiences the solution they are looking for.
So, instead of completely focusing on too many sales posts, you should also consider offering the audiences valuable content which will solve their problems.
Mistake 7: Not Having A Proper Campaign Plan
Do you know why you might make all the mistakes or most of the mistakes we have mentioned here?
Just because you do not have proper influencer marketing campaign planning. For any kind of business operations and marketing campaign, planning is non-negotiable and crucial. You have to ensure that you have a proper plan before jumping into influencer marketing on Instagram.
